The truth of consumers’ feelings is written all over their faces

Now you can know what your customers are feeling before (even) they know what they’re thinking

Scalable Emotion Recognition (The SER in Sertain)

How can you tell if people really like what you are trying to sell them? How do you know what they’re really feeling, and if it connects (or disconnects) with what they say? SER in Sertain signifies scalable emotion recognition. SER measures how our faces respond to stimuli: seven universal facial […]
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How can you tell if people really like what you are trying to sell them? How do you know what they’re really feeling, and if it connects (or disconnects) with what they say?SER in Sertain signifies scalable emotion recognition.SER measures how our faces respond to stimuli: seven universal facial expressions/emotions at more than 24 times per second. Sertain research uses state-of-the-art emotion recognition technology, which recognizes these seven universal facial expressions with a stunning 90 percent accuracy rate. We measure affective response in seven emotional categories (neutral, happy, surprised, sad, afraid, angry and disgusted). In addition we monitor head pose, gaze, and eye movements; as well as age and gender. Understanding SER, we achieve a deeper and more useful insight into consumer intent.
Faces Don’t Lie   The truth of consumers’ feelings is written all across their faces. Consumers’ facial (affective) response is a prelude to all ‘buy decisions’ and the Facial Action Coding System (FACS) data gives Sertain a powerful measurement tool that takes the guesswork out of research. You can determine the exact moment in a commercial that evokes a strong emotional reaction; or use eye tracking to reveal users’ interests and provide more information about their emotional response.

Our neuro-emotional approach is quantifiable, measurable, trackable.

Research As an Ongoing Conversation

Starting to know your customer from the inside-out, you are conducting research as an ongoing conversation. Using SER we have a way to monitor, track, record and measure the initial conversation response; then, with our unique tracking methodologies, you can continue the conversation across multiple channels.

Facial Action Coding: The Truth in Lie To Me

SER can be used to test emotion recognition response to video of any length:

  • TV commercials
  • infomercials
  • Movies, clips, and trailers
  • Animatics
  • Concept testing

SER is based on the Facial Action Coding System (FACS) developed by the renowned Paul Ekman, consultant to the highly popular Lie To Me television series. Using propriety SER approaches, Sertain can conduct:

  • EQ evaluation and eye-tracking of previous products
  • Packaging concept response analysis
  • Spot development testing analysis
  • Emotion recognition, including:
    • Face Detection
    • Facial Features Detection
    • Motion Tracking
    • Head Pose Estimation
    • Eye Localization
    • Gaze Estimation
    • Emotion Recognition

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Customer Intelligence Engine

Sertain enables you to conduct research from almost any environment where respondents have a webcam and Internet connection. Sertain provides a customer intelligence engine that has powerful strategic diversity: we can help your business with a multi-level research delivery, beginning […]
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Sertain enables you to conduct research from almost any environment where respondents have a webcam and Internet connection.Sertain provides a customer intelligence engine that has powerful strategic diversity: we can help your business with a multi-level research delivery, beginning wherever your respondents may be located. While we regularly conduct on-site focus groups, we can begin the customer conversation online using respondents’ webcams and an Internet connection. This provides considerable convenience and cost savings versus traditional research approaches.Sertain combines the synergy of traditional and cutting edge research methodologies:

  • Qualitative
  • Quantitative
  • Scalable Emotion Recognition (SER)
    • Face Detection
    • Facial Features
    • Motion Tracking
    • Heart Pose Estimation
    • Eye Localization
    • Gaze Estimation
    • Emotion Recognition
  • Media Behavior Analysis
  • Media Tracking

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Sertain EQ (Emotional Response Score)

You’ve heard of IQ. Sertain gives you a simple methodology to score how your brand communication scores in emotional response norms against a market leader or against other communications in your category. This unique form of benchmarking is based on straightforward numerical ratings […]
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You’ve heard of IQ. Sertain gives you a simple methodology to score how your brand communication scores in emotional response norms against a market leader or against other communications in your category. This unique form of benchmarking is based on straightforward numerical ratings captured by Sertain’s SER tools.Now you can see which brands in your category have the highest EQ. You can test new concepts, approaches, or commercials to see if they approach the benchmark or have breakthrough dimensions. You can even create new breakthrough norms because most of your competitors won’t be using leading-edge emotional response measures to determine a particular communication’s effectiveness.Sertain also provides brand consulting services to take research from findings to strategic positioning. Armed with an understanding of your brand’s EQ, the Sertain team of professionals will work with you to strengthen your messages.[Collapse this segment][Return to home page]

Know Your Customers

Now you can know what your customers are feeling before (even) they know what they’re thinking. What trips their trigger? What make them happy? Now for the first time you can truly know. Sertain gives you quantitative data about how your customers react emotionally to any media […]
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Now you can know what your customers are feeling before (even) they know what they’re thinking. What trips their trigger? What make them happy? Now for the first time you can truly know. Sertain gives you quantitative data about how your stakeholders react emotionally to any media (your 30 second commercial, video, infomercial)—so you can be more certain about what makes consumers buy. Sertain now gives you the knowledge to understand second-by-second what your stakeholders are feeling, almost before they know themselves.Sertain Research is a US company that offers the synergy of leading edge research approaches, all designed to show you the emotional connection between your message and any target audience. With these innovative technologies you can know more, see more, understand more.Research today is an advance move, not an afterthought. Sertain is the place to begin your strategic initiatives with market data and research that provide essential strategic direction for any business. Our services provide a unique way to look at people, people’s behavior, emotions, purchase intent and media consumption patterns. Sertain partners with cutting edge technologies in emotion recognition and artificial intelligence—developed in collaboration with leading European software developers—and delivers them in easy to use research instruments and web-based services.[Collapse this segment][Return to home page]

Qualitative Online or Offline: Talk to Customers Anywhere

Now conducting research is not solely dependent on a particular location or time. Choose respondents in your city or across the country. Using an adapted version of the Cisco Webex platform, Sertain allows you to conduct research via Web conferencing. This lets you connect and […]
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Now conducting research is not solely dependent on a particular location or time. Choose respondents in your city or across the country. Using an adapted version of the Cisco Webex platform, Sertain allows you to conduct research via Web conferencing. This lets you connect and conduct research with anyone, anywhere, in real time. We combine desktop sharing through a web browser with phone conferencing and video, so everyone sees the same thing while the research is underway.
Sertain Online Research Benefits:
  • Skype-like view: you can watch (or participate in) the research from anywhere
  • Sertain’s template-driven system saves time and effort
  • Producers can upload creative (no time spent for asset collection and organization)
  • Qualitative dovetails with quantitative
  • Built-in social tools enable you to establish a protocol to capture ‘backchannel’: if desired you can encourage chat among respondents

Sertain’s online delivery capitalizes on our long history in traditional focus group research. Working with strategic partners we also regularly recruit respondents for lab-based research. Ask how we can make both work even harder for you.

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Survey Sertainty

Sertain delivers creative, customized solutions that give clients a competitive edge. We achieve this by enhancing market knowledge, facilitating corporate positioning and, most effectively, by designing and delivering solutions that do both.

Key services we provide include the following: […]
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Sertain delivers creative, customized solutions that give clients a competitive edge. We achieve this by enhancing market knowledge, facilitating corporate positioning and, most effectively, by designing and delivering solutions that do both.

Key services we provide include the following:

  • Market surveys
  • Intellectual capital development
  • Executive interviews
  • Market trend analysis
  • Market forecasting
  • Cluster and segmentation analysis
  • Factor analysis
  • Correlation analysis

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Dashing Dashboards

While Sertain provides a data-rich deliverable for our clients, the data volume captured by our proprietary approaches can quickly prove to be challenging, especially for busy executives who need a complete summary and a readily understood snapshot of the data implications […]
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While Sertain provides data-rich deliverable for our clients, the data volume captured by our proprietary approaches can quickly prove to be challenging, especially for busy executives who need a complete summary and a readily understood snapshot of the data implications.

Quick-Get

For this reason, Sertain provides reasonably priced dashboard options for all of our services. With a Sertain custom-designed dashboard, you can quickly see the results of Sertain research with a visual summary of the important findings and implications.